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Iconic Africa is the brainchild and driving passion of American based Terri Abadi and South African based John Holley. In December of 2014, Terri and John joined forces to turn a traditional travel agency into a world-beating online travel platform that showcases the African destinations which best represent Iconic Africa’s values of opulent luxury, world-beating African hospitality, delectable contemporary cuisine and most importantly an authentic commitment to wilderness conservation.